PYRMONT PENINSULA DESTINATION PROGRAM

Pyrmont Peninsula incorporating, Pyrmont, Ultimo and Darling Harbour has a rich history, culture and community that places it in a unique position to add to Sydney's overall food and beverage visitor experience. Our vision is to be Sydney's experience capital where visitors feel like locals. We aim to activate our businesses, streets, public spaces, and cultural institutions to attract a diverse range of demographics from families to workers, students to tourists where they will discover the area's unique personality as the Pyrmont+Ultimo+Darling Harbour 24/7 team develops its future as the experience capital of Sydney. A district that intersects work, life and play, whilst embracing the past and

future.